In order not to go unnoticed at the great tuning show La Sema in Las Vegas, Fiat has produced a video entitled "No dream limit" featuring two special editions of the FIAT 500 Abarth.
FIAT reveals itself differently
While in Europe the brand is among the most popular city dwellers, it is on the other hand much less popular in the United States. Also, to make sure to effectively stand out from its competitors at the international tuning show in Las Vegas, the brand had the brilliant idea of customizing two special editions of its Fiat 500 Abarth by one of its designers. FIAT then highlights the Beach Cruiser and La Café Racer in a frantic race in the middle of a totally imaginary and graphic landscape through a masterfully orchestrated advertisement.
Very creative, this advertising video is this time more focused on a female target and offers Fiat a new turn in the world of high-end tuning.
Come and see this video, here.