McDonald's France, in partnership with the TBWA Paris agency, is offering a collection of accessories and ready-to-wear exclusively at Colette throughout the month of May. The fast food brand is not at its first attempt in terms of collector's products and collections!
McDonald's and Colette for a new limited collection!
Clothes and accessories with the motifs of the famous Big Mac and Happy Meal; this is what this new capsule collection offers. The pictograms used in 2014 are once again in the game. But for this 2015 version, there is something new: the pictograms are also made up of emoticons. For this new campaign McDonald's continues to develop its lifestyle. Throughout the month of May, will be offered in all Colette stores: t-shirts, bags and even cases for iPhones; all in the colors of the Big Mac, the Sundae, even Happy Meal… Products soon to be collector also on www.colette.fr
This major communication campaign will also consist of a series of posters, showing the various pictograms. From May 5 to 20, 2015, 28 faces will be visible in different streets of France and 300 faces in 3 stations. Thanks to a a design that is both simple and unique, McDonald's is entering the heart of pop culture. Fast food reproduces in emoticons and pictograms the sensation that its products give to their customers! A long and beautiful love story ...