The BBC, the company producing the new Dracula series, launched at the start of the year in the United Kingdom a particularly original poster campaign to announce the arrival of the series on British screens ...

To stand out, creatives must constantly redouble their ideas if they want their product to make an impact and make noise. The BBC teams have understood this because to promote its new mini-series Dracula, the channel has opted for two ingenious billboards in London and Birmingham.

The concept ? Creates an evolving surface on which passers-by glimpse, once night has fallen, the shadow of the terrible tale from Transylvania.

Stakes and fangs

Everyone knows that vampires aren't big fans of sunlight. In broad daylight, all you will see on this poster is the name of the series displayed in big red letters as well as sometimes bloody stakes placed side by side. At first glance, one might think that these weapons so popular with vampire hunters were placed at random ...

An apparition when the sun goes down

However, at nightfall, a lighting system located on the edge of the panel

display reveals the silhouette of the famous Dracula! This giant shadow is of course created by the light from the spot passing through the stakes.

An ingenious campaign that promises viewers to expect episodes that are as scary as they are innovative.

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