Novotel, the hotel chain belonging to the Accord group present " Bubble game », A 3D video advergame on the site LeMonde.fr.
Indeed, the principle of the game is to move a young man in a Novotel hotel with the objective of: Catching as many bubbles as possible. Participants have until December 10 to achieve the best score to win a prize (two iPads, five weekends in France and 50 USB keys). In addition, all participants' results are visible on Facebook and Twitter.
The draw will be on December 12th and will decide between the players having obtained the 50 best scores.
The founder of the 1984 agency, Gabriel Mamou Mani, specialist in advergames and creator of the blog Admergame.com is conquered by "Bubble Game".
He gives his opinion as a player: "This game is very simple, the backgrounds are all more beautiful than the others and the video animations are very successful".
Regarding the marketing part, Gabriel Mamou-Man indicates in e-marketing that this advergame makes it possible to make Internet users aware of all the amenities that Novotel hotels provide. In addition, by using 3D video, Internet users will be able to immerse themselves in the world of the hotel group.
Come and try this new game: http://bubble-game.lemonde.fr