This APPM Grand Prize (Association for the Promotion of the Magazine Press), distinguishing the most successful advertising campaigns in the magazine press, rewarded the Colors Nature advertising campaign by Yves Rocher, produced by M&C Saatchi GAD.
Yves Rocher, creator of plant-based cosmetics, highlights natural, uninhibited, transgenerational beauty in his advertising creation.
The brand is present in 80 countries around the world. Russia, where Yves Rocher is already the leader, represents the third market after Germany.
Yves Rocher is looking for, to conquer the Chinese and Indian market.