Michel Polnareff sued the Cetelem brand on Monday for “ridiculing” his person. His relatives indicated that Cetelem ads ridiculed his image.

Michel Polnareff ridiculed by Cetelem

The credit organization has repeatedly staged a character trying to imitate Michel Polnareff: the perfect double. Michel Polnareff then claims 1 million euros to repair the damage. The singer living in the United States would have been aware of these advertisements only a few weeks ago, during a return to Europe. "He was horrified, it undermines his brand image, his career, his consideration, it dishonors him," said one of his relatives.

The artist would have liked to be consulted by Cetelm before the broadcast of these advertisements. To be continued ...

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